Is this the full cost of RIM Blackberry Storm?

This week an article was published regarding the materials and manufacturing cost of the new RIM Blackberry mobile (Storm).
Is this the full cost of the Storm?
Do we have to consider the other expenses of RIM?
Well, the cost calculated in the article is not complete.
There is no allocation of some expenses, including R&D, quality assurance, Intellectual Property (IP), royalties and licensing fees, software, shipping, logistics marketing and other channel costs
According to other costing analysis in other companies from the electronics industry
- full measurement & allocation of all RIM’s expenses by using activity based costing (ABC) can significantly increase the cost of the Strom by 35% to 45%.

By full measurement & allocation, Rim will be able to understand what is the “real cost” & the life cycle costing of the Storm from the development phase to the marketing phase, and to Perform Break-even point profitability analysis.
However, due to the competition at the smart phones market, the price to the customers is even lower than the materials and manufacturing cost.

. The table below presents a summary of iSuppli's teardown analysis of the Storm :

The full article:

http://www.isuppli.com/MarketWatchDetail.aspx?ID=326

Why is it essential to implement a costing system especially now?

We are facing a major economic crisis. In this specific period it’s essential to implement a costing system in order to:
Support the company pricing policy
Determine the products and the customers profit and to allocate more resources on profitable products/customers
Monitor the products cost and to control the cost at individual level and on departmental level
Identify inefficient product, department and activity
Evaluate the inventory value
Determine the “red line” for strategic /marketing decisions
Determine & measure the current capacity usage

What is Costing? What is PrIcing?

Costing- managerial method which assist companies to monitor & to estimate the cost of it’s products at the first stage and to identify the profitable products and customers at the second stage.

The costing system is managing all the company expenses:

Direct expenses-for example the material cost, the direct labor cost
Indirect expenses –for example the marking cost

It’s recommended that the costing system will be base on the operational environment of the organization.

Pricing is the process of applying prices to sales products or services. Obviously, without competition a given company will try to sell its product at the maximal price possible.

The relationship between pricing and costing: Efficient, effective & profitable pricing system is based on a reliable costing system.

It's essential to base the costing system on a costing method that will represent the actual cost of process at the organization.
It’s a great risk to make a pricing decision with no costing system.